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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
Kind of Loud Ships RealVerb for MAS
September 29, 2000
Advertisement Kind of Loud Technologies, a Universal Audio company, recently released its popular RealVerb reverb plug-in for MAS, the Mark of the Unicorn/Digital Performer platform. RealVerb is based on the same engine as RealVerb 5.1, the TEC Award-nominated surround reverb for Pro Tools TDM. RealVerb/MAS is Kind of Loud's first foray beyond the Pro Tools platform. "There has been demand for this product from the day we released the first version of RealVerb" said Suz Howells of Universal Audio (parent company to KOL). "The MAS user is a sophisticated customer and has been waiting for a quality reverb for some time. We've already seen a strong positive response." While the company's focus for RealVerb is sound quality, unique room design tools and preset morphing, it has aggressively priced this product at just $249 suggested US list price. The company has targeted programs for retailers including instant rebates and incentives to bundle with the MOTU 2408 I/O. RealVerb MAS is available now from the Universal Audio worldwide reseller network. For more information, visit their web site at http://www.kindofloud.com/.
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