Velodyne Acoustics Launches New Division To
Market Digital Amplification Technology
January 28, 1999Velodyne Acoustics, Inc., the audio industry's leading developer and manufacturer
of high-technology powered subwoofers, has launched a new division - Velodyne
Silicon Systems (VSS) - to market its patented digital amplification technology
to audio equipment manufacturers for use in consumer electronics and professional
audio products.
VSS demonstrated its revolutionary new technology during the recent Consumer
Electronics Show (CES) in Las Vegas, where it was met with enthusiastic response
by audio equipment manufacturers from around the world. This week, the company
is showcasing its technology at the National Association of Music Merchants
(NAMM) trade show in Los Angeles. "Our debut at CES validated our belief
that there is a real need for high-quality, cost-competitive digital amplification
technology in the consumer marketplace," said Velodyne Acoustics Founder
and President David Hall, who also serves as President and CEO of VSS. "And
we believe VSS applications in the pro audio market are equally promising. Several
OEMs have already expressed a keen interest in applying our technology in their
products," Hall noted. "As a result, we will, be providing VSS modules
for testing within the next 60 to 90 days."
According to Bill Ciullo, VSS Vice President of Engineering, VSS's high-quality,
low-distortion, cost-effective digital amplification modules will provide audio
equipment manufacturers with a superior, more cost-effective design solution
applicable to a wide range of products. Available in 100 watt, 250 watt, 600
watt and 1,250 watt modules, potential applications include home stereo receivers
and amplifiers, mini-component and boom box systems, powered speakers for home
theater/audio systems, computer speakers, car stereos, professional sound systems,
set-top boxes and more.
VSS will offer energy-efficient amplifiers at a significant cost advantage
over what is currently available," said Ciullo. "By eliminating several
traditional components, including transformers and heat sinks, the VSS amplifier
solution is smaller, lighter, more powerful, more efficient and less expensive
than conventional amplifier technology. As a result, the audio technology products
that manufacturers will be able to offer consumers will enjoy the same benefits."
VSS has developed its new products based on the same Class D digital amplification
technology currently used by Velodyne Acoustics in the company's highly acclaimed,
low distortion subwoofers. Incorporating David Hall's patented amplification
design concepts, these compact, high-powered amplifiers were first introduced
by Velodyne Acoustics in 1997. "Velodyne has been extremely successful
in using this technology," says Hall. VSS modules are able to deliver full-range,
true audiophilequality sound at a price point that is lower than conventional
amplifier technology.
"Velodyne has been a pioneer in advanced audio technology for over 15
years, and we have a strong record of growth and profitability," Hall said.
VSS's patented technology will allow us now to move into the mass consumer marketplace."
In addition to Hall, VSS is guided by an exceptional team of executives and
engineers with extensive Silicon Valley backgrounds, including Bill Ciullo,
Vice President of Engineering, who brings more than 17 years of experience in
the semiconductor industry to his new position; and Scott Hirose, Director of
VLSI Engineering, whose background includes senior-level positions at Intel,
Sun Microsystems and Aureal Semiconductor.
Headquartered in San Jose, Velodyne Silicon Systems is a privately held, fabless
semiconductor company committed to bringing high-quality, cost-competitive digital
amplification technology to the consumer marketplace. Visit the Velodyne Acoustics on the web at www.velodyne.com. |
